535 Keywords on Page 1 of Google for Geothermal

October 31, 2017
Posted in Experiments
October 31, 2017 wolfpack

535 Keywords on Page 1 of Google for Geothermal

Many years ago Kinertia was founded because of its first project – www.geothermalgenius.org

The site is all about geothermal heat pump technology. It’s the most efficient way to heat and cool a home or business by far. I have a system in my own home and will vouch for its performance.

Content educates and provides a Ball Park system estimate before connecting you with local contractors. Here I’ll even stuff some keywords in here to support the SEO of the best independent geothermal heat pump site on the web.

Ranking #1 on Google

While this technology is mean and green it comes with a high upfront cost. Overall adoption rates are low in the USA and quite honestly I don’t ever see this technology becoming the norm. There are way too many barriers. Most homeowners will choose other home upgrades – heat is heat…. right? Wrong. You can read more about this stuff on the site.

Here are some things we learned during the journey of taking a website from zero to the top of Google.

  • Content is King – Josh wrote almost every sentence of the content. To learn the ropes he became an accredited geothermal installer. By writing as a translator between contractor and homeowner the info was digestible. Expertise = Good Content. It’s the content that led us to the top of Google. People actually stayed on the site to read it and those metrics were rewarded by Google. This is the largest lesson by far. It’s a long road though, so relying on SEO is patient person’s game.
  • Answer the damn question! How much does a geothermal system cost? That was the ticket to the conversation but most contractors and manufacturers refused to answer this question because there are too many variables. We developed a basic calculator that spit out a price. It was semi-accurate and we received lots of email from pissed off industry folk who had valid points about its logic. We stickered warnings all over it – its just a Ball Park price.. yada yada yada. It became clear that those “selling” geothermal were way too close to it. They lost sight of the fact that people were researching and shopping. By presenting a price we also had the opportunity to present the savings. It is a lead magnet. Our recommendation is to have a custom lead magnet (not just a form), a calculator or something that answers a major question people have.
  • Backlinks – They matter. Be consistent in adding quality links. Invest in a unique info-graphic that others can put on their site for free (with attribution). We really only cared about industry links, this usually involved picking up the phone to establish a relationship which led to a link and often a free education on various topics.

So over the course of the first year, the site and content were iterated. Its been in cruise control for the most part and has performed beautifully for 7+ years now. Our team has great expertise in SEO locally and nationally but it’s not something we normally promote. SEO is the wild west and we don’t love selling it. It takes FOREVER and unless the traffic translates to money the investment to return math gets ugly (when you are paying pros that is). We advise strategies, but when it comes down to it we always go back to content.

Wondering what those 535 keywords geothermalgenius rank first page for? Here you go! Try em’

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